High-Velocity Custom CRM & Operations Dashboard for B2B Logistics

The Operational Bottleneck: The client was paying heavy monthly seat licensing fees across 35 staff members. Page loads were sluggish (>4 seconds), and proprietary sales pipelines could not be customized without brittle third-party plugins.

The Engineered Solution: Architected a custom relational database on Supabase/PostgreSQL paired with a lightweight Next.js interface. Implemented role-based access control, instant pipeline filtering, and automated invoice triggers.

Key Metrics & Outcomes:

• $0 monthly per-seat SaaS costs.
• Sub-300ms application response speed.
• 100% proprietary data ownership and self-hosted control.

Tech Stack: Next.js PostgreSQL Supabase TailwindCSS